513
Downloads
8
Episodes
Topics from different aspects of Customer Relationship Management (CRM). From strategy to process to technical discussions. Hosted by Sirocco, an independent CRM consultancy company, we are partners with Salesforce, Microsoft, SugarCRM, Oracle and SAP and work hard to bring clarity to the quite complex world of CRM.
Episodes
7 days ago
7 days ago
In this episode of The Sirocco Sessions, we sit down with Hossam Al-Saeed—Head of Customer Experience at Nissan Middle East—to explore how data, technology, and innovation are reshaping the automotive industry.
Hossam shares insights on building brand loyalty, navigating the dealership model, and delivering a physical and digital customer journey. We also dive into how AI and connected vehicles are driving real-time insights, enhancing safety, and creating more personalized experiences. Whether you’re a marketing enthusiast or simply curious about the future of cars, this conversation offers a compelling look at how Nissan is blending heritage, technology, and customer-centric thinking to “defy ordinary.”
Follow Sirocco on Linkedin
Check out the latest CRM news on our blog
Sirocco bridges the gap between business needs, processes, and technology through vendor-agnostic consultancy, unrivaled CRM expertise, and a customer-centric approach.
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.