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Topics from different aspects of Customer Relationship Management (CRM). From strategy to process to technical discussions. Hosted by Sirocco, an independent CRM consultancy company, we are partners with Salesforce, Microsoft, SugarCRM, Oracle and SAP and work hard to bring clarity to the quite complex world of CRM.
Episodes
Wednesday May 14, 2025
Wednesday May 14, 2025
Transform your view on enterprise AI in under an hour! 🤖
✨ In this episode of The Sirocco Sessions, Sirocco Group CEO and Founder Laith Al-Hashimi sits down with Sven Nordquist, Country Leader of Salesforce Sweden, for a straight-talk, no-jargon look at how agentic AI is already changing sales, service and the very business models we sell on.
🔑 What you’ll learn
Why every Swedish board is suddenly asking “Where’s our AI plan?”
The rise of AgentForce and why Data Cloud is Salesforce’s fastest-growing product ever
How SMEs are out-innovating the giants—and where the talent bottlenecks are
A practical 8-week, SAFE-agile playbook for starting small, failing fast and scaling what works
A Sneak preview of the AgentForce World Tour – Stockholm, 27 May 2025
🚀 Register for the event here: https://invite.salesforce.com/agentforceworldtourstockhom/Sirocco
Follow us on Linkedin: https://www.linkedin.com/company/sirocco-ab/
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